Indian labourer-turned-Youtuber now makes £600 a month

Isak Munda, a daily wage labourer from the Indian state of Odisha who was struggling to earn a living during the Covid-19 lockdown in 2020, has now become a YouTube star. He uploaded his first video on the platform the same year in March, and now has almost 800,000 subscribers.

He was forced to turn to YouTube for money after the stringent lockdown imposed to curb the spread of the novel coronavirus brought the country to a halt. Industries, businesses, schools and colleges were all shut down when India faced its first Covid wave, just like many other countries around the world.

Munda, 35, was not very active on social media and did not even know that one can earn money through YouTube. He found out all about YouTube through an ad on TV.

In his first video, Munda could be seen simply consuming food consisting of rice, dal, greens, a tomato, and a chili. The video did not do well which left him heartbroken and disappointed.