Facebook Parent Meta’s Revamp Gains Urgency Amid Sales Retreat

Mark Zuckerberg’s efforts to remake Facebook parent Meta Platforms Inc. is taking on a new sense of urgency after the company posted its first-ever quarter of falling sales and little sign of an upturn soon.

To help stem the decline swiftly, Mr. Zuckerberg is trying to revamp almost every aspect of the social-media platform’s operations, from what content is presented to users, to how digital advertising is delivered, to focusing more on video content. It all adds up to one of the biggest set of changes for the company in years, analysts say.

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